The Global Trust Project is a multidisciplinary advisory, consultancy and learning practice working to enable trust-rich pathways at personal, professional and societal levels. 

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Recognising a tidal shift.

The Global Trust Project champions the revival of trust at all levels and across all domains.

We are committed to a positive tidal shift by creating a shared understanding of trust and practical ways to operationalise it in all contexts.

The business case for trust is compelling. As a tangible asset, trust can be measured, built, and tracked to enable higher levels of personal and professional development, organisational performance, and societal resilience.

This is what we do.

Everyone benefits from better trust.

+1200%

GDP performance

+400%

Organisational performance

+100%

Team performance

“With trust, we flourish. Without trust, the world fails. Trust changes everything.”

The Global Trust Project has helped global public and private organisations focus on what matters most to enable improved impact, and reputation and profitability.

Our signature evaluation framework, the Trust Equity Index (TEi), is used around the world to demystify the process of measuring and cultivating trustworthiness.

How we help to cultivate trust.


The Global Trust Project generally employs a 3-step process to better integrate trust into organisations and teams.

Our programmes, workshops and masterclasses are anchored in the universal principles of trust, drawing on over six decades of trust research.

Here’s our profile. And here’s how we turn theory into action:

  • We take time to understand your internal trust dynamics through active listening, initiating open stakeholder dialogues, and in-depth data collection.

    Our Trust Framework helps to demystify the process of cultivating trust by measuing your organisation’s unique trustworthiness criteria: integrity, benevolence and capability.

    This results in a GTS (Gross Trust Score) across your organisation, which is the foundation for realistic goals and expectations.

1.

  • We work with you to create new, clear trust-centred outcomes for your organisation to enhance collaboration, communication and culture.

    Making use of our research insights for deeper understanding, we deliver training, mentoring and support for trust-centric practices and action plan development.

2.

  • Trust only makes an impact when its sustained.

    Our monitoring and tracking support involves regular assessments and strategy adjustments to keep key trust metrics aligned with strategic focus.

3.

How we deliver.


Strategy & Advisory

Enabling leaders, organisations and societies in strategically incorporating trust to achieve long-term success and sustainability.

Engagement & Communications

Keynotes and communication strategies to build understanding and cooperative relationships among stakeholders.

Learning & Development

Professional coaching for personal and leadership development, retreats for immersive learning, and flagship The Master Classes. More about the Master Class.

Research & Assessment

Underpinned by the TEi framework, we provide data-driven research and advanced assessment methods for new impactful trust-building strategies.

Who we work with.

  • Empowering top-tier leadership with trust-based decision-making and communication strategies

    Common challenges:

    • Leading with vision

    • Addressing poor communication culture

    • Demonstrating leadership amongst uncertainty

    • Maintaining productivity

  • Enhancing team dynamics and performance through trust-building exercises and workshops

    Common challenges:

    • Innovation and consistent customer success

    • Maintaining organisational culture and employee engagement

    • Managing internal team dynamics

  • We work with organisations and institutions to weave trust into their foundations, vital for boosting performance, enhancing wellbeing, and maximising societal impact. Our bespoke interventions tackle key challenges, including:

    Common challenges:

    • Lack of accountability and transparency

    • Employee disengagement and low productivity

    • Innovation deficits and poor decision-making

Our Team.

Our diverse full-time support team within the VUKA group is dedicated to fostering trust across personal, professional, and societal spheres. With expertise in strategy, research, data analytics, web development, and communication, the team plays a pivotal role in advancing our core focus areas of advisory, learning, awareness, and evaluation.

By 2030, we see +10 million actors better equipped with trust-based capabilities, and +1 billion lives positively impacted.

Let's discuss how we can help you cultivate trust in your organisation.